SkypeIn Beta

This site has been a bit Skype-heavy of late, but regardless it is interesting news that Skype have launched a beta of a product they are calling SkypeIn. Basically for 30 euros a year you get a “real” phone number that people can call you on, and at the moment you can choose between numbers located in France, Hong Kong, the United Kingdom and the United States.
So if you have lots of friends or colleagues in say, the UK, you can have a UK number they can call for a standard national rate that gets routed straight through to you on Skype wherever you are. At the moment you can choose up to 3 numbers (at extra cost I assume) so that you could have a number in the U.S., a number in the UK, and another in France that all get routed to you. There are also SIP-based (non-Skype) products such as those from SipGate amongst others, that do similar things.
UPDATE 04/04/05: They are currently sold out of UK numbers, though still have US, France, and Hong Kong based numbers.